I am sure that sounds really odd - how would you use articles to drive your email marketing? I mean, the subscribers already on your email, they don?t read your articles, do they?

Let me ask you this: what if they did?

What if you sent one new article, your very best article every week, to your email list?

Do you think your email list would become more responsive? You bet it will! Don?t believe me?

Try it for one month.

Here?s how to do the test:

1) Send out an email today and track your email open rate and the email clickthrough rate.

2) Send out an email with a link to your best article each week for the next four weeks. Use this script:

?Dear (first name),

I have written a powerful new article about ________________, and I thought you could use some of the information in it to __________________. Click here:

To your success,

YOUR NAME

3) In four weeks, send out the email you sent out today and take a look at the new email open rate and the new email clickthrough rate. My guess is that it is 5% higher.

Give it a try!

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